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SUCCESS STORY

How Prostor Boosted Website Traffic by 30% with Viber Carousel Messages

See how one of Ukraine’s largest retail chains used Viber Carousel Messages by GMS to present multiple promotional offers in one interactive message, improve product discovery, and drive stronger customer engagement and purchase conversion. 

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About this success story

What Retail Teams Can Learn from Prostor

As customer expectations evolve, retail brands need communication formats that do more than simply announce promotions. They need formats that make offers easier to explore, compare, and act on.

 

Prostor had already established Viber as an important customer communication channel.  But as their promotional activity scaled, there was a clear opportunity to move beyond static messages and create a more engaging, seamless shopping journey. The goal was to showcase multiple offers in a single interaction while reducing the steps between discovery and purchase.

 

 

What you’ll learn:

  • How Prostor used Viber Carousel Messages to showcase multiple promotional offers in one message
  • How interactive messaging helped simplify the path from discovery to purchase
  • What measurable business impact Prostor achieved through this approach

Key results

What Prostor Achieved

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30% increase in website traffic

 The interactive format captured attention more effectively and encouraged customers to explore featured offers in more detail. 

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Stronger promotional visibility

 Carousel cards gave Prostor a more visual and engaging way to present top-selling products and weekend offers. 

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4% growth in purchase conversion rate

This shows the campaign did more than generate clicks. It also helped turn interest into real purchasing decisions. 

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A more intuitive path to purchase

 Customers could browse several featured products within a single message and go directly to the website in just one click. 

PROVEN EXCELLENCE

GMS in numbers

Commited to providing innovation and expertise to enterprises and Mobile Operators.

9/10

highly satisfied customers

ISO

ISO/IEC 27001 and ISO 9001 certification

20

years of industry expertise

700+

enterprise customers

8bn

messages exchanged