How Prostor Boosted Website Traffic by 30% with Viber Carousel Messages
See how one of Ukraine’s largest retail chains used Viber Carousel Messages by GMS to present multiple promotional offers in one interactive message, improve product discovery, and drive stronger customer engagement and purchase conversion.
What Retail Teams Can Learn from Prostor
As customer expectations evolve, retail brands need communication formats that do more than simply announce promotions. They need formats that make offers easier to explore, compare, and act on.
Prostor had already established Viber as an important customer communication channel. But as their promotional activity scaled, there was a clear opportunity to move beyond static messages and create a more engaging, seamless shopping journey. The goal was to showcase multiple offers in a single interaction while reducing the steps between discovery and purchase.
What you’ll learn:
- How Prostor used Viber Carousel Messages to showcase multiple promotional offers in one message
- How interactive messaging helped simplify the path from discovery to purchase
- What measurable business impact Prostor achieved through this approach
What Prostor Achieved
30% increase in website traffic
The interactive format captured attention more effectively and encouraged customers to explore featured offers in more detail.
Stronger promotional visibility
Carousel cards gave Prostor a more visual and engaging way to present top-selling products and weekend offers.
4% growth in purchase conversion rate
This shows the campaign did more than generate clicks. It also helped turn interest into real purchasing decisions.
A more intuitive path to purchase
Customers could browse several featured products within a single message and go directly to the website in just one click.
GMS in numbers
Commited to providing innovation and expertise to enterprises and Mobile Operators.
9/10
highly satisfied customers
ISO
ISO/IEC 27001 and ISO 9001 certification
20
years of industry expertise
700+
enterprise customers
8bn
messages exchanged